Toronto, ON – May 4, 2016
The GreenSky Accelerator Fund I, LP (“the Fund”) is excited to announce that it has closed an investment with Limelight Platform Inc. (“Limelight”). The Fund participated in the $2.5 million syndicate alongside Rowanwood Ventures, Hyde Park Ventures, members of the GreenSky President’s Club, and strategic angel investors.
Limelight is a software as a service (SaaS) platform-based tool for live event marketers. Live events can include trade shows, VIP events, test drives, product samples, demos, interactive displays, sponsored events, and even booths in public spaces. The Limelight platform automates and digitizes the most common elements of live events using an intuitive drag-and-drop interface, turning product launches, live samplings, sponsorships, etc. into quantifiable consumer insights, qualified leads and increased sales.
Limelight CEO Jonah Midanik commented, “The capital we raise today will be directed to sales and marketing as well as product development. In particular, as we gain traction with larger, international customers, we are targeting expansion in the United States. We look forward to working with GreenSky as we enter our first major growth phase.”
About Limelight Platform Inc.
Founded in 2014, Limelight Platform is a better way to do live marketing. It’s how brands and agencies can access everything they need to create, launch and track campaigns; drive more business and measure return on investment. www.limelightplatform.com
About the GreenSky Accelerator Fund
The GreenSky Accelerator Fund is a venture capital fund focused on making seed stage investments in high-growth, early-stage Canadian CleanTech and IT opportunities. Through its affiliation with GreenSky Capital Inc., the GreenSky Accelerator Fund has access to a robust network of deal flow and takes an institutional approach to early stage investing.
For more see: www.greenskycapital.com/greensky-accelerator-fund/